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010 a| 2020052149;

020 a| 9781260468540q| (hardback);

020 z| 9781260468557q| (ebook);

035 a| (WaSeSS)ssj0002476344;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.15b| .H335 2021;

082 00 a| 658.52| 23;

100 1 a| Haines, Steven.?| UNAUTHORIZED;

245 14 a| The product manager's desk referenceh| [electronic resource] /c| Steven Haines.;

250 a| Third edition.;

260 a| New York :b| McGraw Hill,c| [2021];

300 a| xli, 484 pages :b| illustrations ;c| 24 cm;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation - at scale, and a roadmap for product managers who can become the entrepreneurial strategic thinkers who will drive their companies into the future! With major updates and revisions throughout, The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Product management.=| ^A17217;

650 0 a| Marketing.=| ^A16179;

650 0 a| Product differentiation.=| ^A687514;

650 0 a| Business forecasting.=| ^A32213;

650 0 a| New products.=| ^A17216;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from AccessEngineeringu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fwww.accessengineeringlibrary.com%2Fcontent%2Fbook%2F9781260468540;

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596 a| 1 3 4;

998 a| 6195631;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6195631-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/19/2023x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6195631-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/19/2023x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6195631-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/19/2023x| EBOOKz| JERESOURCE;

The product manager's desk reference / Steven Haines.

Author/creator	Haines, Steven
Format	Electronic
Edition	Third edition.
Publication Info	New York : McGraw Hill, [2021]
Description	xli, 484 pages : illustrations ; 24 cm
Supplemental Content	Full text available from AccessEngineering
Subjects	Product management. Marketing. Product differentiation. Business forecasting. New products.

Abstract	"Introducing the next generation model for product management excellence! You're firmly planted in the digital age-but has your company or organization kept pace with today's profound transformation in products and services? In this fully revised edition of his hugely successful bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation - at scale, and a roadmap for product managers who can become the entrepreneurial strategic thinkers who will drive their companies into the future! With major updates and revisions throughout, The Product Manager's Desk Reference, Third Edition clearly illustrates your entire product life cycle from beginning to end with essential advice on: Combining digital and traditional products New mixed-mode product development tactics Product design based on customer and user experience Reaching customers who are increasingly mobile Iterative product development Post-launch performance management Packed with an array of tools, techniques, and best practices-along with an explicit emphasis on data, analytics, and product performance-here is a timely and actionable guide to kicking your product management strategies into high gear"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2020052149
ISBN	9781260468540 (hardback)
ISBN	(ebook)

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The product manager's desk reference / Steven Haines.

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