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Native advertising advertorial disruption in the 21st century news feed / Lisa Lynch.
| Author/creator | Lynch, Lisa M. |
| Format | Electronic |
| Edition | 1 Edition. |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2018. |
| Description | 128 pages ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Supplemental Content | Full text available from Taylor & Francis eBooks |
| Subjects |
| Series | Disruptions: Studies in digital journalism |
| Contents | Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018014080 |
| ISBN | 9781138040410 (hardback : alk. paper) |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |