/LC.GIF&client=easterncarolinaedu)
Media research methods understanding metric and interpretive approaches / James A. Anderson.
| Author/creator | Anderson, James A. |
| Format | Electronic |
| Publication Info | Los Angeles, Calif. : SAGE Publications, |
| Description | xxi, 438 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from SAGE Research Methods Core |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Research questions and hypotheses -- Literatures and databases -- Sampling -- Statistics and statistical analysis -- Designing Surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols: Creating Texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing. |
| Bibliography note | Includes bibliographical references (p. 418-426) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011011487 |
| ISBN | 9781412999564 (pbk.) |
| ISBN | 1412999561 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |