LatinX voices Hispanics in media in the U.S. / Katidia Barbara Coronado, Erica Rodriguez Kight.

Author/creator Coronado, Katidia Barbara
Other author Kight, Erica Rodriguez.
Format Electronic
Publication InfoNew York, NY : Routledge, 2019.
Description1 online resource
Supplemental ContentFull text available from Taylor & Francis eBooks
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Immigration and the emergence of Hispanic periodicals in the U.S. Waves of migration: a brief history of the Hispanic/LatinX presence in the U.S. -- Paving the way: Hispanic newspapers in the U.S. before World War II -- Extra! extra! bold, vibrant and punchy: Hispanic newspapers in the U.S. since World War II, from print to the digital age -- Hispanic and LatinX artists in media. Hollywood's bronze screen: Hispanics and Latinos in U.S. films -- El Ritmo Latino: Hispanic/LatinX music influences in the U.S. -- Hispanic/LatinX art in the U.S.: past and present -- The LatinX impact on electronic and digital media. From grassroots to big business: the emergence and development of Hispanic/LatinX radio in the U.S. -- From radio stations to television networks: the evolution of Spanish-language broadcasting in the U.S. -- Connecting with "mi gente": Hispanic/LatinX influencers, entrepreneurs and consumers online -- Reaching Hispanic/LatinX audiences. The Hispanic/LatinX audience: mobile, social, and traditional media use -- Tapping into Hispanic/LatinX buying power: an overview of Hispanic marketing and advertising in the U.S. -- Don't forget the Brasileiros: reaching the Brazilian audience -- Management, diversity and language. Behind the scenes: decision makers in the growing Hispanic/LatinX media market -- Representations of "La raza": stereotypes, gender issues and the impact of images in media -- Linguistic diversity in Hispanic/LatinX media: leveraging your skills.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record.
Issued in other formPrint version: LatinX voices New York, NY : Routledge, 2018. 9781138240216 (hardback)
Genre/formElectronic books.
LCCN 2020691315
ISBN9781315284118 epub
ISBN9781315284132 ebook
ISBNhardback
ISBNpbk.

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available