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LEADER 01445cam a2200397 a 4500

001 ocm34731220;

003 OCoLC;

005 20141212124119.0;

008 960422s1996 enka 001 0 eng d;

010 a| 96171051;

015 a| GB96-35686;

020 a| 0201877430;

035 a| (Sirsi) o34731220;

035 a| (OCoLC)34731220;

042 a| lccopycat;

049 a| EREE;

050 00 a| HD69.B7b| M328 1996;

082 00 a| 658.5/752| 20;

100 1 a| Macrae, Chris.=| ^A278052;

245 14 a| The brand chartering handbook :b| how brand organizations learn "living scripts" /c| Chris Macrae and co-workers of the world class branding network.;

300 a| xii, 413 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| EIU series;

504 a| Includes bibliographical references (p. 400-403) and index.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| New products.=| ^A17216;

650 0 a| Organizational effectiveness.=| ^A8152;

650 0 a| Product management.=| ^A17217;

830 0 a| EIU series.=| ^A327201;

596 a| 1;

998 a| 618014;

999 a| HD69.B7 M328 1996w| LCc| 1i| 30372009580694d| 5/6/2009e| 2/27/2001f| 1/23/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 8/15/1997x| BOOKz| JSTACKSo| .STAFF. 0;

The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network.

Author/creator	Macrae, Chris
Format	Book
Publication Info	[London] : Economist Intelligence Unit ; Harlow : Addison-Wesley, ©1996.
Description	xii, 413 pages : illustrations ; 24 cm.
Subjects	Brand name products. New products. Organizational effectiveness. Product management.

Series	EIU series EIU series. ^A327201
Bibliography note	Includes bibliographical references (p. 400-403) and index.
LCCN	96171051
ISBN	0201877430

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 M328 1996	✔ Available	Place Hold

The brand chartering handbook : how brand organizations learn "living scripts" / Chris Macrae and co-workers of the world class branding network.

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