Buyer/consumer information processing ; [papers of a workshop] / Edited by G. David Hughes and Michael L. Ray.
| Format | Book |
| Publication Info | Chapel Hill : University of North Carolina Press, [1974] |
| Description | 425 pages : illustrations ; 24 cm |
| Subjects |
| Other author/creator | Hughes, G. David (George David) |
| Other author/creator | Ray, Michael L. |
| Other author/creator | Association for Consumer Research (U.S.) |
| Other author/creator | American Marketing Association. |
| General note | "A joint project of the Association for Consumer Research and the American Marketing Association." |
| Bibliography note | Bibliography: p. 385-425. |
| LCCN | 74011181 |
| ISBN | 0807812358 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.3 .B88 | ✔ Available | Place Hold |