Buyer/consumer information processing ; [papers of a workshop] / Edited by G. David Hughes and Michael L. Ray.

Format Book
Publication InfoChapel Hill : University of North Carolina Press, [1974]
Description425 pages : illustrations ; 24 cm
Subjects

Other author/creatorHughes, G. David (George David)
Other author/creatorRay, Michael L.
Other author/creatorAssociation for Consumer Research (U.S.)
Other author/creatorAmerican Marketing Association.
General note"A joint project of the Association for Consumer Research and the American Marketing Association."
Bibliography noteBibliography: p. 385-425.
LCCN 74011181
ISBN0807812358

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.3 .B88 ✔ Available Place Hold