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LEADER 01241cam a2200337 a 4500

001 ocm34283029;

003 OCoLC;

005 20141212123405.0;

008 960212s1997 maua b 001 0 eng ;

010 a| 96010225;

020 a| 0875847374 (alk. paper);

035 a| (Sirsi) o34283029;

035 a| (OCoLC)34283029;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| PN1590.M27b| K68 1997;

082 00 a| 791/.068/82| 20;

100 1 a| Kotler, Philip.=| ^A544422;

245 10 a| Standing room only :b| strategies for marketing the performing arts /c| Philip Kotler, Joanne Scheff.;

300 a| xii, 560 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Published in association with Americans for the Arts.";

504 a| Includes bibliographical references and index.;

650 0 a| Performing artsx| Marketing.=| ^A121108;

700 1 a| Scheff, Joanne.=| ^A384541;

596 a| 1;

998 a| 611310;

999 a| PN1590.M27 K68 1997w| LCc| 1i| 30372009923282d| 2/27/2013e| 10/21/2008f| 2/27/2013g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 3/27/1997x| BOOKz| JSTACKSo| .STAFF. 0;

Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

Author/creator	Kotler, Philip
Other author	Scheff, Joanne.
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©1997.
Description	xii, 560 pages : illustrations ; 24 cm
Subjects	Performing arts--Marketing.

General note	"Published in association with Americans for the Arts."
Bibliography note	Includes bibliographical references and index.
LCCN	96010225
ISBN	0875847374 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	PN1590.M27 K68 1997	✔ Available	Place Hold

Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.

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