Methods in behavioral research / Paul C. Cozby, California State University, Fullerton, Scott C. Bates, Utah State University.

Author/creator Cozby, Paul C. author.
Other author Bates, Scott, 1969- author.
Format Electronic
EditionFourteenth edition.
PublicationNew York, NY : McGraw-Hill Education, [2020]
Description1 online resource
Supplemental ContentDirect link to eBook
Subjects

Contents Cover -- Halftitle -- Title -- Copyright -- Dedication -- Contents -- Preface -- About the Authors -- 1 Scientific Understanding of Behavior -- 2 Where to Start -- 3 Ethics in Behavioral Research -- 4 Fundamental Research Issues -- 5 Measurement Concepts -- 6 Observational Methods -- 7 Asking People About Themselves: Survey Research -- 8 Experimental Design -- 9 Conducting Experiments -- 10 Complex Experimental Designs -- 11 Single-Case, Quasi-Experimental, and Developmental Research -- 12 Understanding Research Results: Description and Correlation
Contents 13 Understanding Research Results: Statistical Inference -- 14 Generalization -- Appendix A: Reporting Research -- Appendix B: Ethical Principles of Psychologists and Code of Conduct -- Appendix C: Statistical Tests -- Glossary -- References -- Index -- APA Formatting Checklist
Abstract "Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook, McGraw-Hill Education's adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision-making"-- Provided by publisher
Source of descriptionPrint version record.
Issued in other formPrint version: Cozby, Paul C. Methods in behavioral research. Fourteenth edition. New York, NY : McGraw-Hill Education, [2020] 9781260205589
ISBN9781260380095 (electronic bk.)
ISBN1260380092 (electronic bk.)

Availability

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Electronic Resources Access Content Online ✔ Available