Multinationals in Latin America case studies / edited by Leonardo Liberman, Universidad de los Andes, Chile Sergio Garcilazo, Universidad Panamericana, Mexico, Eva Stal, Faculdades Metropolitanas Unidas (FMU), Brazil.
| Other author | Liberman, Leonardo, 1967- |
| Other author | Garcilazo, Sergio. |
| Other author | Stal, Eva. |
| Format | Electronic |
| Publication Info | Basingstoke : Palgrave Macmillan, 2014. |
| Description | xix, 203 pages : illustrations, maps ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | The AIB-LAT book series AIB-LAT book series. UNAUTHORIZED |
| Contents | Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira -- Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky -- TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida -- Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini -- Resolving disputes in different cultures -- the diplomatic way / Diana Bank and Raymond Saner -- A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura -- World-class medical tourism in Colombia / Cristina Robledo-Ardila -- Soy-based beverages in Latin America / Alfredo Behrens -- Teaching Notes. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014453138 |
| ISBN | 9781137024091 (hardback) |
| ISBN | 1137024097 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |