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010 a| 2011049927;

016 7 a| 0157575702| Uk;

020 a| 9780230299559 (alk. paper);

020 a| 0230299555 (alk. paper);

035 a| (WaSeSS)ssj0000551726;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD9710.A2b| W56 2012;

082 00 a| 338.7/6292222| 23;

100 1 a| Wimmer, Engelbert.?| UNAUTHORIZED;

245 10 a| Motoring the futureh| [electronic resource] :b| VW and Toyota vying for pole position /c| Engelbert Wimmer ; with contributions by Arun Mani.;

260 a| Houndmills, Basingstoke, Hampshire ;a| New York :b| Palgrave Macmillan,;

300 a| xiii, 272 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. 260-264) and index.;

505 0 a| Contents note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen.;

505 0 a| Contents note continued: 5.5.Electric Cars: The Day after Tomorrow.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

610 20 a| Toyota Jidōsha Kōgyō Kabushiki Kaisha.=| ^A163482;

610 20 a| Volkswagenwerk.=| ^A322441;

650 0 a| Automobile industry and trade.=| ^A99652;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Muni, Arun.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=815880;

947 a| (OCoLC)ocn694832920;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6071590-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/29/2023x| EBOOKz| JERESOURCE;

Motoring the future VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani.

Author/creator	Wimmer, Engelbert
Other author	Muni, Arun.
Format	Electronic
Publication Info	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan,
Description	xiii, 272 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Toyota Jidōsha Kōgyō Kabushiki Kaisha. Volkswagenwerk. Automobile industry and trade.

Contents	Contents note continued: 3.5.A Global Player with a Distinctly Japanese Identity -- 3.6.Toyota's Luxury Strategy: Lexus vs. Daimler and BMW -- 3.7.Motorizing Emerging Economies: Toyota's "Car for the World" -- 3.8.Managing Relationships the Japanese Way -- 3.9.Toyota: An Endurance Runner -- 3.10.The Disaster: "Runaway Toyotas" -- 3.11.Change of Generations: Exploring Future Possibilities and Carrying the Load of the Past -- 3.12.Environmental Protection: Toyota's Development of Alternative Drivetrains -- 4.The Race for Pole Position: Winning by a Nose -- 4.1.Phoenix from the Ashes -- 4.2.Round Two -- 4.3.Volkswagen Moves to Overtake -- 4.4.Toyota: Digging in on the Green Front -- 4.5.The Battle on the Bottom Line -- 4.6.The Tides of Globalization -- 4.7.The Final Lap -- 4.8.Comparing Corporate Values -- 5.Epilogue: New Challenges and New Engines -- 5.1.Population Growth and Oil Supplies -- 5.2.Biofuels: Green Gasoline -- 5.3.A Tank Full of Gas -- 5.4.Hoping for Hydrogen.
Contents	Contents note continued: 5.5.Electric Cars: The Day after Tomorrow.
Bibliography note	Includes bibliographical references (p. 260-264) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2011049927
ISBN	9780230299559 (alk. paper)
ISBN	0230299555 (alk. paper)

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Motoring the future VW and Toyota vying for pole position / Engelbert Wimmer ; with contributions by Arun Mani.

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