| Contents |
Building Your Team -- Defining Your Areas -- Marketing for the Mind -- Marketing from the Heart -- Diversity, Equity, and Inclusion -- Assessing the Program -- Marketing to Faculty, Staff, and Administration. |
| Abstract |
"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Source of description | Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on January 12, 2023). |
| Issued in other form | Print version: Villamor, Stephanie Espinoza. Practical marketing for the academic library. Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2022] 9781440872228 |
| LCCN | 2021058388 |
| ISBN | 9781440872235 electronic book |
| ISBN | 1440872236 electronic book |
| ISBN | paperback |
| ISBN | (paperback) |
