Experiment-research methodology in marketing : types and applications / Gordon L. Patzer.

Author/creator Patzer, Gordon L.
Format Book
Publication InfoWestport, Conn. : Quorum, ©1996.
Descriptionix, 216 pages : illustrations ; 25 cm
Subjects

Bibliography noteIncludes bibliographical references and index.
LCCN 95024914
ISBN0899309607 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .P379 1996 ✔ Available Place Hold