| Series | Marketing and consumer psychology series
Marketing and consumer psychology series. ^A582050 |
| Abstract |
"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in as fields concerned with the societal implications of an aging population, such as economics, policy, law"-- Provided by publisher. |
| General note | Revised edition of The aging consumer, c2010. |
| Bibliography note | Includes bibliographical references and index. |
| Biographical note | Aimee Drolet, MA, AM, and Ph.D. is the Marion Anderson Chair of Management, The Anderson School at the University of California, Los Angeles, USA(UCLA). She specializes in consumer decision-making. Her research looks at the mental processes underlying consumers' choices, specifically focusing on decision-making among older consumers. Her latest research focuses on the development of habits and on the preference for moderation. Carolyn Yoon, MBA, Ph.D., is Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan, USA. Her research investigates psychological and neural mechanisms underlying decision processes across the lifespan, with a focus on generating insights that facilitate improvements in life satisfaction and well-being among older consumers. |
| Source of description | Description based on online resource; title from digital title page (viewed on November 02, 2020). |
| Issued in other form | Print version: The aging consumer 2nd edition. New York : Routledge, 2020. 9780367360948 |
| LCCN | 2020020061 |
| ISBN | 9780429343780 electronic book |
| ISBN | 0429343787 electronic book |
| ISBN | 9781000202755 electronic publication |
| ISBN | 1000202755 electronic publication |
| ISBN | 9781000202618 electronic book |
| ISBN | 1000202615 electronic book |
| ISBN | 9781000202687 Mobipocket electronic book |
| ISBN | 1000202682 Mobipocket electronic book |
| ISBN | hardcover |
| ISBN | paperback |
| Standard identifier# |
10.4324/9780429343780 |
| Stock number | 9781000202755 Ingram Content Group |
| Stock number | 9780429343780 Taylor & Francis |
