Reset an introduction to behavior centered design / Robert Aunger.
| Author/creator | Aunger, Robert |
| Format | Electronic |
| Publication Info | New York, NY : Oxford University Press, [2021] |
| Description | viii, 161 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "Behaviour change is a hot topic in many fields nowadays, from public health to marketing to web design to architecture and public policy. However, there is little consensus about how to approach it: there are over 100 change theories in health psychology alone, and the field of behavioural economics has over 100 'nudges' for inspiring behaviour change as well (just to mention the two most prominent fields dealing with this topic). The proposed book is about a new, generic way of approaching behaviour change called 'Behaviour Centred Design' (BCD). It provides a theory-based framework for designing behaviour change programs in any field. Further, BCD is based on more fundamental sources of theory than alternatives: evolutionary biology and neuroscience - basically because these are more reliable sources of ideas about behaviour than the cognitive psychology that other methodologies have traditionally depended on"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages [141]-155) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2020009319 |
| ISBN | 9780197532638 (paperback) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |