Handbook of research on contemporary consumerism / Hans Ruediger Kaufmann, University of Applied Management Studies, Mannheim, Germany & University of Nicosia ; Mohammad Fateh Ali Khan Panni, City University, Bangladesh.
| Other author | Kaufmann, Hans Ruediger, 1958- |
| Other author | Panni, Mohammad Fateh Ali Khan, 1981- |
| Format | Electronic |
| Publication Info | Hershey, PA : IGI Global, [2020] |
| Description | xxi, 361 pages ; 29 cm |
| Supplemental Content | Full text available from InfoSci-Books |
| Subjects |
| Abstract | "This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding"-- Provided by publisher. |
| Bibliography note | Includes bibliographic references (pages 304-354) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018050648 |
| ISBN | 9781522582700 (hardcover) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |