Science communication on the internet old genres meet new genres / María-José Luzón, Carmen Pérez-Llantada, University of Zaragoza.

Other author Luzón, María José, 1969-
Other author Pérez-Llantada, Carmen.
Format Electronic
Publication InfoAmsterdam ; Philadelphia : John Benjamins Publishing Company, [2019]
Description1 online resource
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Abstract "This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on online resource; title from PDF title page (Site, viewed 01/19/2021).
Issued in other formPrint version: Science communication on the internet Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2019] 9789027204660
Genre/formElectronic books.
LCCN 2019036907
ISBN9789027261793 (pdf)
ISBN(hardcover)

Availability

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Electronic Resources Access Content Online ✔ Available