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010 a| 2007032916;

020 a| 9780761935889 (hard back);

020 a| 0761935886 (hard back);

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049 a| EREEa| NEHH;

050 00 a| HF5415.12.I5b| V45 2007;

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082 00 a| 658.800954/0917342| 22;

082 00 a| 658.87009540917342| 22;

100 1 a| Velayudhan, Sanal Kumar,d| 1955-=| ^A1205890;

245 10 a| Rural marketingh| [electronic resource] :b| targeting the non-urban consumer /c| Sanal Kumar Velayudhan.;

250 a| 2nd ed.;

260 a| Los Angeles ;a| London :b| Response,;

300 a| 249 p. :b| ill. ;c| 22 cm.;

504 a| Includes bibliographical references (p. [242]-249).;

505 0 a| Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingz| India.=| ^A1239849;

650 0 a| Consumer behaviorz| India.=| ^A231577;

651 0 a| Indiax| Rural conditions.=| ^A24512;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=409058;

947 a| (OCoLC)ocn163625360;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5926959-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/14/2022x| EBOOKz| JERESOURCE;

Rural marketing targeting the non-urban consumer / Sanal Kumar Velayudhan.

Author/creator	Velayudhan, Sanal Kumar, 1955-
Format	Electronic
Edition	2nd ed.
Publication Info	Los Angeles ; London : Response,
Description	249 p. : ill. ; 22 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--India. Consumer behavior--India. India--Rural conditions.

Contents	Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
Bibliography note	Includes bibliographical references (p. [242]-249).
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007032916
ISBN	9780761935889 (hard back)
ISBN	0761935886 (hard back)

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Rural marketing targeting the non-urban consumer / Sanal Kumar Velayudhan.

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