Tools

LEADER 02640cam a2200373 a 4500

001 ocm33862901;

005 20141212121312.0;

008 951120s1996 ohu b 001 0 eng ;

010 a| 95047158;

020 a| 0879726938 (clothbound);

020 a| 0879726946 (pbk.);

035 a| (Sirsi) o33862901;

035 a| (OCoLC)33862901;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREM;

050 00 a| ML3790b| .C87 1996;

082 00 a| 338.4/778/09732| 20;

092 a| 338.4778b| C96m;

100 1 a| Cusic, Don.=| ^A264927;

245 10 a| Music in the market /c| Don Cusic.;

300 a| viii, 189 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (pages 181-183) and index.;

505 0 a| Music and popular culture -- Watching the money flow -- Artists and management -- The record label -- Retailers and record companies -- Radio and record labels -- Publicity and advertising in the media -- Independent labels and specialty music -- Technology, special marketing, and discography.;

520 a| Here is a detailed overview of the business of popular music. No study of popular music--its artists, recordings, and songs--is complete without perspective on the companies that deliver this music to the public. The author shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find this book invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.;

650 0 a| Music trade.=| ^A105068;

650 0 a| Popular musicx| Economic aspects.=| ^A47423;

590 a| Little-316827--305131016826-;

596 a| 3;

998 a| 592084;

999 a| ML3790 .C87 1996w| LCc| 1i| 30372009386688d| 3/28/2018e| 2/23/2018f| 4/24/2024g| 5l| MSTm| JMUSICn| 10r| Ys| Yt| MGESBKu| 4/15/1996x| BOOKz| MCIRCo| .STAFF. enhanced 11/30/23 -jjab;

Music in the market / Don Cusic.

Author/creator	Cusic, Don
Format	Book
Publication Info	Bowling Green, OH : Bowling Green State University Popular Press, ©1996.
Description	viii, 189 pages ; 24 cm
Subjects	Music trade. Popular music--Economic aspects.

Contents	Music and popular culture -- Watching the money flow -- Artists and management -- The record label -- Retailers and record companies -- Radio and record labels -- Publicity and advertising in the media -- Independent labels and specialty music -- Technology, special marketing, and discography.
Abstract	Here is a detailed overview of the business of popular music. No study of popular music--its artists, recordings, and songs--is complete without perspective on the companies that deliver this music to the public. The author shows how the music business fits into popular culture and exactly how popular music is disseminated in the American commercial market. This book explores the relationship of popular music and popular culture, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. In addition, the book discusses the marketing of specialty musics, such as classical, gospel, jazz, bluegrass, rap, and folk, by small, independent labels. Students and scholars of popular culture, as well as fans of popular music, will find this book invaluable as it explains how music becomes part of our lives from the perspective of the music business. To understand the music business is to understand the link between artists, market, and consumers.
Local note	Little-316827--305131016826-
Bibliography note	Includes bibliographical references (pages 181-183) and index.
LCCN	95047158
ISBN	0879726938 (clothbound)
ISBN	0879726946 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
Music	Music Stacks	ML3790 .C87 1996	✔ Available	Place Hold

Music in the market / Don Cusic.

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