Tools

LEADER 01135cam a2200313 a 4500

005 20141212121232.0;

008 950503s1996 nyua b 001 0 eng ;

010 a| 95009238;

020 a| 002900151X;

035 a| (Sirsi) o32509458;

035 a| (OCoLC)32509458;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD69.B7b| A216 1996;

082 00 a| 658.8/272| 20;

100 1 a| Aaker, David A.=| ^A30291;

245 10 a| Building strong brands /c| David A. Aaker.;

300 a| ix, 380 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 359-366)and index.;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Brand name productsx| Valuationx| Management.=| ^A83735;

650 0 a| Intangible propertyx| Valuationx| Management.=| ^A484901;

596 a| 1;

998 a| 591482;

999 a| HD69.B7 A216 1996w| LCc| 1i| 30372009381812d| 5/6/2009e| 6/17/2002f| 1/23/2009g| 1l| JGESm| JOYNERn| 4r| Ys| Yt| JGESBKu| 4/2/1996x| BOOKz| JSTACKSo| .STAFF. 0;

Building strong brands / David A. Aaker.

Author/creator	Aaker, David A.
Format	Book
Publication Info	New York : Free Press, ©1996.
Description	ix, 380 pages : illustrations ; 25 cm
Subjects	Brand name products--Management. Brand name products--Valuation. --Management. Intangible property--Valuation. --Management.

Bibliography note	Includes bibliographical references (p. 359-366)and index.
LCCN	95009238
ISBN	002900151X

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 A216 1996	✔ Available	Place Hold

Building strong brands / David A. Aaker.

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