Advanced business analytics creating business value from your data / Jean Paul Isson, Jesse Harriott.

Author/creator Isson, Jean Paul, 1971-
Other author Harriott, Jesse.
Format Electronic
Publication InfoHoboken, N.J. : John Wiley & Sons,
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Business planning.
Industrial management--Statistical methods.

Contents Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Isson, Jean Paul, 1971- Advanced business analytics Hoboken, N.J. : John Wiley & Sons, 2013 9781118370605
Genre/formElectronic books.
LCCN 2012029898
ISBN9781118417089 (epub)
ISBN9781118420515 (pdf)
ISBN9781118434284 (mobi)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available