Network radio ratings, 1932-1953 a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper / Jim Ramsburg.
| Author/creator | Ramsburg, Jim, 1935- |
| Format | Electronic |
| Publication Info | Jefferson, N.C. : McFarland & Co., |
| Description | vii, 369 p. ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher. |
| Bibliography note | Includes bibliographical references (p. 355-356) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2011051540 |
| ISBN | 9780786445585 (pbk. : acid-free paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |