Network radio ratings, 1932-1953 a history of prime time programs through the ratings of Nielsen, Crossley, and Hooper / Jim Ramsburg.

Author/creator Ramsburg, Jim, 1935-
Format Electronic
Publication InfoJefferson, N.C. : McFarland & Co.,
Descriptionvii, 369 p. ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Abstract "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
Bibliography noteIncludes bibliographical references (p. 355-356) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011051540
ISBN9780786445585 (pbk. : acid-free paper)

Availability

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