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LEADER 01218cam a22003498a 4500

001 ocm32626397;

003 OCoLC;

005 20141212120559.0;

008 950517s1995 nyu 001 0 eng ;

010 a| 95022196;

020 a| 0070652910;

035 a| (Sirsi) o32626397;

035 a| (OCoLC)32626397;

049 a| EREE;

050 00 a| HF5827.2b| .R53 1995;

082 00 a| 659.1/112| 20;

100 1 a| Trout, Jack.=| ^A556566;

245 14 a| The new positioning :b| the latest on the world's #1 business strategy /c| Jack Trout with Steve Rivkin.;

260 a| New York :b| McGraw-Hill,c| 1995.;

300 a| xi, 173 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Updated ed. of: Positioning / Al Ries. 1st ed., rev. c1986.;

500 a| Includes index.;

650 0 a| Positioning (Advertising)=| ^A126471;

700 1 a| Rivkin, Steve,d| 1947-=| ^A368439;

700 1 a| Ries, Alt| Positioning.=| ^A126470;

596 a| 1;

998 a| 585246;

999 a| HF5827.2 .R53 1995w| LCc| 1i| 30372009212561d| 5/6/2009e| 9/28/2006f| 1/30/2009g| 1l| JGESm| JOYNERn| 4p| $18.66r| Ys| Yt| JGESBKu| 10/4/1995x| BOOKz| JSTACKSo| .STAFF. 0;

The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.

Author/creator	Trout, Jack
Other author	Rivkin, Steve, 1947-
Other author	Ries, Al
Format	Book
Publication Info	New York : McGraw-Hill, 1995.
Description	xi, 173 pages ; 24 cm
Subjects	Positioning (Advertising)

General note	Updated ed. of: Positioning / Al Ries. 1st ed., rev. c1986.
General note	Includes index.
LCCN	95022196
ISBN	0070652910

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5827.2 .R53 1995	✔ Available	Place Hold

The new positioning : the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin.

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