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010 a| 2018032142;

020 a| 9781498574167 (cloth : alk. paper);

035 a| (WaSeSS)ssj0002034946;

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043 a| n-us--;

049 a| EREEa| NEHH;

050 00 a| HF6161.D7b| D42 2018;

082 00 a| 659.19/6151089009732| 23;

100 1 a| De Scisciolo, Stephany,d| 1958-?| UNAUTHORIZED;

245 10 a| Reducing race differences in direct-to-consumer pharmaceutical advertisingh| [electronic resource] :b| the case for regulation /c| Stephany De Scisciolo and Teresa L. Scheid.;

260 a| Lanham :b| Lexington Books,c| [2018];

300 a| xix, 118 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertisingx| Drugsz| United States.=| ^A687099;

650 0 a| Direct-to-consumer prescription drug advertisingz| United States.=| ^A879595;

650 0 a| Discrimination in the advertising industryz| United States.?| UNAUTHORIZED;

650 0 a| Discrimination in medical carez| United States.=| ^A991362;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Scheid, Teresa L.=| ^A583450;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5492310;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5812098-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5812098-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Reducing race differences in direct-to-consumer pharmaceutical advertising the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.

Author/creator	De Scisciolo, Stephany, 1958-
Other author	Scheid, Teresa L.
Format	Electronic
Publication Info	Lanham : Lexington Books, [2018]
Description	xix, 118 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising--Drugs. --United States. Direct-to-consumer prescription drug advertising--United States. Discrimination in the advertising industry--United States. Discrimination in medical care--United States.

Contents	Introduction: health disparities and pharmaceutical advertising -- The pharmaceutical industry, direct to consumer advertising, and racial differences -- Direct to consumer advertising: patient empowerment or manipulation? -- Comparative analysis of the frequency and type of DTCA -- Differences in the appearance and content of DTCA -- Examination of the visual content of DTCA -- Conclusion: a missed opportunity: policy implications.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018032142
ISBN	9781498574167 (cloth : alk. paper)

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Reducing race differences in direct-to-consumer pharmaceutical advertising the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.

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