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010 a| 2016033989;

020 a| 9781498540025 (cloth : alk. paper);

020 z| 9781498540032 (electronic);

035 a| (WaSeSS)ssj0001715665;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.123b| .I5823 2016;

082 00 a| 658.8001/42| 23;

245 00 a| Integrated marketing communicationh| [electronic resource] :b| creating spaces for engagement /c| edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.;

260 a| Lanham :b| Lexington Books,c| [2016];

300 a| viii, 189 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Acknowledgments -- Introduction -- Engaged communicative consumption : how imc campaigns generate a space for civic conversation / by Christina L. McDowell Marinchak and Jill K. Burk -- Customer engagement : "it's beautiful" / by Daniel U. Assmus -- Integrated marketing communication and event planning : an academic conference in the charm city / by Leeanne M. Bell McManus and Chip Rouse -- Goods as toys : marketing childhood to adults / by Paul A. Lucas -- Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign / by Jeanne M. Persuit -- Integrated marketing communication and social media : "coordinated management of meaning" and entrepreneurship / by Cassandra Vinhateiro and Vernon E. Cronen -- Integrated marketing communication and public health campaigns : let's quit together / by Kelli L. Fellows -- Integrated marketing communication and crisis communication : the American Red Cross / by Amanda G. Mckendree -- Integrated marketing communication and demarketing : the demand for Weber and rationality / by Jeremy Langett -- IMC in a networked society : engaging professionals and educators / by Kees van het Hof and David E. Weber -- Conclusion -- About the contributors.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Communication in marketing.=| ^A75600;

650 0 a| Customer relations.=| ^A61341;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Persuit, Jeanne M.,d| 1973-=| ^A1250963;

700 1 a| McDowell Marinchak, Christina L.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4661617;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5809725;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5809725-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5809725-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5809725-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Integrated marketing communication creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.

Other author	Persuit, Jeanne M., 1973-
Other author	McDowell Marinchak, Christina L.
Format	Electronic
Publication Info	Lanham : Lexington Books, [2016]
Description	viii, 189 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Communication in marketing. Customer relations.

Contents	Acknowledgments -- Introduction -- Engaged communicative consumption : how imc campaigns generate a space for civic conversation / by Christina L. McDowell Marinchak and Jill K. Burk -- Customer engagement : "it's beautiful" / by Daniel U. Assmus -- Integrated marketing communication and event planning : an academic conference in the charm city / by Leeanne M. Bell McManus and Chip Rouse -- Goods as toys : marketing childhood to adults / by Paul A. Lucas -- Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign / by Jeanne M. Persuit -- Integrated marketing communication and social media : "coordinated management of meaning" and entrepreneurship / by Cassandra Vinhateiro and Vernon E. Cronen -- Integrated marketing communication and public health campaigns : let's quit together / by Kelli L. Fellows -- Integrated marketing communication and crisis communication : the American Red Cross / by Amanda G. Mckendree -- Integrated marketing communication and demarketing : the demand for Weber and rationality / by Jeremy Langett -- IMC in a networked society : engaging professionals and educators / by Kees van het Hof and David E. Weber -- Conclusion -- About the contributors.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016033989
ISBN	9781498540025 (cloth : alk. paper)

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Integrated marketing communication creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.

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