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010 a| 2015015115;

020 a| 9781442254206 (hardcover : alk. paper);

020 a| 9781442254213 (softcover : alk. paper);

020 z| 9781442254220 (ebook);

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050 00 a| Z716.3b| .C78 2015;

082 00 a| 021.72| 23;

245 00 a| Creative library marketing and publicityh| [electronic resource] :b| best practices /c| edited by Robert J. Lackie and M. Sandra Wood.;

260 a| Lanham :b| Rowman & Littlefield,c| [2015];

300 a| xi, 190 pages :b| illustrations ;c| 24 cm.;

490 0 a| Best practices in library services;

504 a| Includes bibliographical references (pages 181-182) and index.;

505 0 a| Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Librariesx| Public relations.=| ^A48527;

650 0 a| Librariesz| United Statesv| Case studies.=| ^A9958;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Lackie, Robert J.,d| 1966-=| ^A1209885;

700 1 a| Wood, M. Sandra.=| ^A542544;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4086028;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5807470-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5807470-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5807470-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Creative library marketing and publicity best practices / edited by Robert J. Lackie and M. Sandra Wood.

Other author	Lackie, Robert J., 1966-
Other author	Wood, M. Sandra.
Format	Electronic
Publication Info	Lanham : Rowman & Littlefield, [2015]
Description	xi, 190 pages : illustrations ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Libraries--Marketing. Libraries--Public relations. Libraries--United States. --Case studies.

Series	Best practices in library services
Contents	Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
Bibliography note	Includes bibliographical references (pages 181-182) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2015015115
ISBN	9781442254206 (hardcover : alk. paper)
ISBN	9781442254213 (softcover : alk. paper)

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Creative library marketing and publicity best practices / edited by Robert J. Lackie and M. Sandra Wood.

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