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010 a| 2016038340;

020 a| 9781498539524 (Electronic);

020 z| 9781498539517 (cloth : alk. paper);

035 a| (WaSeSS)ssj0001744165;

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100 1 a| Applequist, Janelle.?| UNAUTHORIZED;

245 10 a| Broadcast pharmaceutical advertising in the United Statesh| [electronic resource] :b| prime time pill pushers /c| Janelle Applequist.;

260 a| Lanham :b| Lexington Books,c| [2016];

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record.;

650 12 a| Pharmaceutical Preparationsx| economics=| ^A948134;

650 12 a| Direct-to-Consumer Advertising?| UNAUTHORIZED;

650 22 a| Televisionx| economics=| ^A920351;

651 2 a| United States=| ^A965939;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Print version:a| Applequist, Janelle, author.t| Broadcast pharmaceutical advertising in the United Statesd| Lanham : Lexington Books, [2016]z| 9781498539517w| (DLC) 2016037293;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4777293;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5806159-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/15/2022x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5806159-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/15/2022x| EBOOKz| JERESOURCE;

Broadcast pharmaceutical advertising in the United States prime time pill pushers / Janelle Applequist.

Author/creator	Applequist, Janelle
Format	Electronic
Publication Info	Lanham : Lexington Books, [2016]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Pharmaceutical Preparations--economics. Direct-to-Consumer Advertising Television--economics. United States

Contents	The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record.
Issued in other form	Print version: Applequist, Janelle, author. Broadcast pharmaceutical advertising in the United States Lanham : Lexington Books, [2016] 9781498539517
Genre/form	Electronic books.
LCCN	2016038340
ISBN	9781498539524 (Electronic)

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Broadcast pharmaceutical advertising in the United States prime time pill pushers / Janelle Applequist.

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