| Series |
Library of the written word, 1874-4834 ; 76. The handpress world ; volume 58
|
| Abstract |
"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Silva, Andie, 1984- The brand of print Leiden ; Boston : Brill, [2019] 9789004410237 |
| Genre/form | Electronic books. |
| LCCN | 2019026934 |
| ISBN | 9789004410244 (ebook) |
| ISBN | (hardback ; acid-free paper) |
