Advertising in a Free Society

Author/creator Harris
Format Electronic
Publication InfoLondon : London School of Economics & Political Science La Vergne : MyiLibrary [Distributor]
Description206 p.
Supplemental ContentFull text available from Ebook Central - Academic Complete

Summary Annotation This new version of Advertising in a Free Society is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry."
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781322303963
ISBN1322303967 (E-Book) Active Record
Standard identifier# 9781322303963
Stock number00324295

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available