/LC.GIF&client=easterncarolinaedu)
The activation imperative how to build brands and business by inspiring action / William Rosen and Laurence Minsky.
| Author/creator | Rosen, William, 1963- |
| Other author | Minsky, Laurence. |
| Format | Electronic |
| Publication Info | Lanham : Rowman & Littlefield, [2017] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Rosen, William, 1963- author. Activation imperative Lanham : Rowman & Littlefield, [2017] 9781442257047 |
| Genre/form | Electronic books. |
| LCCN | 2016052259 |
| ISBN | 9781442257054 (electronic) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |