Social marketing : rebels with a cause / Gerard Hastings and Christine Domegan.
| Author/creator | Hastings, Gerard author. |
| Other author | Domegan, Christine, author. |
| Format | Electronic |
| Edition | Third edition. |
| Publication | Abingdon, Oxon : Routledge is an imprint of the Taylor & Francis Group, an informa business, 2018. |
| Copyright Date | ©2018 |
| Description | 1 online resource (xxxvi, 602 pages) : illustrations (some color) |
| Supplemental Content | ProQuest Ebook Central |
| Subjects |
| Contents | Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing. |
| Bibliography note | Includes bibliographical references and index. |
| Source of description | Online resource; title from electronic title page (ProQuest Ebook Central, viewed December 7, 2017). |
| Issued in other form | Print version: Hastings, Gerard (Professor). Social marketing. Third edition. Abingdon, Oxon ; New York, NY : Routledge, 2018 9781138123823 |
| Genre/form | Electronic books. |
| Genre/form | Handbooks and manuals. |
| LCCN | 2017033058 |
| ISBN | 9781315648590 (electronic book) |
| ISBN | 1315648598 (electronic book) |
| ISBN | 9781317301479 (electronic book) |
| ISBN | 1317301471 (electronic book) |
| ISBN | 9781317301486 (electronic book) |
| ISBN | 131730148X (electronic book) |
| ISBN | (hardcover) |
| ISBN | (hardcover) |
| ISBN | (paperback) |
| ISBN | (paperback) |
| Stock number | 1044137 MIL |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |