/LC.GIF&client=easterncarolinaedu)
Searchable talk hashtags and social media metadiscourse / Michele Zappavigna.
| Author/creator | Zappavigna, Michele |
| Format | Electronic |
| Publication Info | London ; New York : Bloomsbury Academic, an imprint of Bloomsbury Plc, 2018. |
| Description | 1 online resource. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Hashtags as a semiotic technology -- The ideational and interpersonal functions of hashtags -- #whinylittlebitch: evaluative metacommentary -- #spicerfacts: the quoted voice and intersubjectivity -- #youarefakenews: construing values -- Ambient affiliation: sharing social bonds by negotiating and communing around couplings -- #alternativefacts: censuring and mocking the quoted voice -- #tinytrump: intermodal coupling and visual hashtag memes. |
| Abstract | "Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images. This book is a follow up to Zappavigna's 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record. |
| Issued in other form | Print version: Zappavigna, Michele, author. Searchable talk London ; New York : Bloomsbury Academic, an imprint of Bloomsbury Plc, 2018 9781474292368 |
| Genre/form | Electronic books. |
| LCCN | 2018020548 |
| ISBN | 9781474292351 (ePDF) |
| ISBN | 9781474292344 (ePub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |