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010 a| 2013048638;

020 a| 9781623568795 (HB : alk. paper);

020 a| 9781623564209 (PB : alk. paper);

020 z| 9781623569853 (ePub);

020 z| 9781623563943 (ePDF);

035 a| (WaSeSS)ssj0001132575;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| PN1995.9.H6b| M48 2014;

082 00 a| 791.43/61642| 23;

245 00 a| Merchants of menaceh| [electronic resource] :b| the business of horror cinema /c| edited by Richard Nowell.;

260 a| New York :b| Bloomsbury, an imprint of Bloomsbury Publishing Inc,c| 2014.;

300 a| xiv, 264 pages :b| illustrations ;c| 23 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Horror filmsx| History and criticism.=| ^A69759;

650 0 a| Horror filmsx| Production and direction.=| ^A281978;

650 0 a| Horror filmsx| Marketing.=| ^A123948;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Nowell, Richard.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1649332;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5785317-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/14/2022x| EBOOKz| JERESOURCE;

Merchants of menace the business of horror cinema / edited by Richard Nowell.

Other author	Nowell, Richard.
Format	Electronic
Publication Info	New York : Bloomsbury, an imprint of Bloomsbury Publishing Inc, 2014.
Description	xiv, 264 pages : illustrations ; 23 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Horror films--History and criticism. Horror films--Production and direction. Horror films--Marketing.

Contents	Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards -- The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts -- By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings -- Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan -- Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan -- Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson -- Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni --"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell -- "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee -- Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich -- Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines -- Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins -- Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker -- Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013048638
ISBN	9781623568795 (HB : alk. paper)
ISBN	9781623564209 (PB : alk. paper)

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Merchants of menace the business of horror cinema / edited by Richard Nowell.

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