A bibliography on new product planning / compiled by Donald E. Megathlin and Winnifred E. Schaeffer.
| Author/creator | Megathlin, Donald E. |
| Other author | Schaeffer, Winnifred E. |
| Format | Book |
| Edition | 2d ed. |
| Publication Info | Chicago : American Marketing Association, [©1966] |
| Description | x, 62 pages ; 23 cm. |
| Subjects |
| Series | Bibliography series (American Marketing Association) ; no. 5 Bibliography series (American Marketing Association) ; no. 5. ^A24730 |
| LCCN | 67009450 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.153 .M43 1966 | ✔ Available | Place Hold |