Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.
| Other author | Manca, Luigi (Luigi Daniele) |
| Other author | Manca, Alessandra. |
| Other author | Scarlato, William. |
| Format | Book |
| Publication Info | Procopian Press : Lisle, IL ; [Syracuse, N.Y.] : Distributed by Syracuse University Press, ©1994. |
| Description | xi, 168 pages : illustrations ; 23 cm |
| Subjects |
| Contents | Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Dana -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson. |
| Bibliography note | Includes bibliographical references and indexes. |
| Other title | Gender and utopia in advertising. |
| ISBN | 0815681194 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5827 .G46 1994 | ✔ Available | Place Hold |