Tools

LEADER 01407cam a2200373 a 4500

001 ocm30972830;

003 OCoLC;

005 20141212115237.0;

008 940801s1995 ctua b 001 0 eng ;

010 a| 94031462;

020 a| 0899308295 (alk. paper);

035 a| (Sirsi) o30972830;

035 a| (OCoLC)30972830;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.13b| .Z35 1995;

082 00 a| 658.8/272| 20;

100 1 a| Zaichkowsky, Judith Lynne,d| 1951-=| ^A359746;

245 10 a| Defending your brand against imitation :b| consumer behavior, marketing strategies, and legal issues /c| Judith Lynne Zaichkowsky.;

260 a| Westport, Conn. :b| Quorum Books,c| 1995.;

300 a| xvii, 184 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Branding (Marketing)x| Management.=| ^A755863;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Trademarks.=| ^A388374;

650 0 a| Industrial property.=| ^A57348;

650 0 a| Marketingx| Law and legislation.=| ^A185126;

650 0 a| Imitationv| Case studies.=| ^A26410;

596 a| 1;

998 a| 572500;

999 a| HF5415.13 .Z35 1995w| LCc| 1i| 30372008905439d| 4/13/2018e| 2/21/2018f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $42.46r| Ys| Yt| JGESBKu| 3/7/1995x| BOOKz| JSTACKSo| .STAFF. 0;

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.

Author/creator	Zaichkowsky, Judith Lynne, 1951-
Format	Book
Publication Info	Westport, Conn. : Quorum Books, 1995.
Description	xvii, 184 pages : illustrations ; 22 cm
Subjects	Branding (Marketing)--Management. Consumer behavior. Trademarks. Industrial property. Marketing--Law and legislation. Imitation--Case studies.

Bibliography note	Includes bibliographical references and indexes.
LCCN	94031462
ISBN	0899308295 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .Z35 1995	✔ Available	Place Hold

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues / Judith Lynne Zaichkowsky.

Click here for more information about this title

Availability