Making the most of communications and social media in a political campaign / Angie Timmons.

Author/creator Timmons, Angie
Format Electronic
EditionFirst edition.
Publication InfoNew York, NY : Rosen Publishing Group, 2020.
Descriptionpages cm
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

SeriesBe the change! : political participation in your community
Contents Introduction -- Political communication strategies : then and now -- Campaign communications -- The pressure is on : the 24-hour cycle -- Campaigns and you -- Glossary -- For more information.
Abstract "These days, political candidates need to know how to make the most out of both traditional communication strategies and evolving new media strategies to appeal to voters. This edifying title offers readers a behind-the-scenes look at how political campaign communications work, challenging them to critically analyze what they read and see in the news and social media. Readers will learn why communications are so critical and how they can get involved in political campaigns. They will also learn about the various academic and professional paths they can take to kickstart a career in political campaign communications"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2019015811
ISBN9781725340879 (library binding)
ISBN9781725340862 (paperback)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available