Tools

LEADER 03010nam a2200469 i 4500

001 ssj0001704657;

003 WaSeSS;

005 20211012081143.0;

006 m d ;

007 cr n ;

008 160324t20162016cau sb 001 0 eng d;

010 a| 2016014533;

020 a| 9780520966062 (epub);

020 z| 9780520292581 (cloth : alk. paper);

035 a| (WaSeSS)ssj0001704657;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| ML3790;

082 00 a| 780.23/732| 23;

100 1 a| Bruenger, David,d| 1953-=| ^A1406136;

245 10 a| Making money, making musich| [electronic resource] :b| history and core concepts /c| David Bruenger.;

260 a| Oakland, California :b| University of California Press,c| [2016];

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.;

506 a| Available only to authorized users.;

520 a| "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Music trade.=| ^A105068;

655 0 a| Electronic books.=| ^A491897;

776 08 i| Print version:a| Bruenger, David, 1953- author.t| Making money, making musicd| Oakland, California : University of California Press, [2016]z| 9780520292581w| (DLC) 2016012899;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=4700078;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5724271;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5724271-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/14/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5724271-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/14/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5724271-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/14/2021x| EBOOKz| JERESOURCE;

Making money, making music history and core concepts / David Bruenger.

Author/creator	Bruenger, David, 1953-
Format	Electronic
Publication Info	Oakland, California : University of California Press, [2016]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Music trade.

Contents	Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
Abstract	"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Bruenger, David, 1953- author. Making money, making music Oakland, California : University of California Press, [2016] 9780520292581
Genre/form	Electronic books.
LCCN	2016014533
ISBN	9780520966062 (epub)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Making money, making music history and core concepts / David Bruenger.

Click here for more information about this title

Availability