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010 a| 99041179;

020 a| 0805830987 (cloth);

020 a| 0805830995 (pbk.);

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100 1 a| Webster, James G.=| ^A154187;

245 10 a| Ratings analysish| [electronic resource] :b| the theory and practice of audience research /c| James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.;

250 a| 2nd ed.;

260 a| Mahwah, NJ :b| Lawrence Erlbaum Associates,;

300 a| x, 282 p. ;c| 24 cm.;

440 0 a| LEA's communication series;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Television programsx| Ratingx| Methodology.=| ^A111236;

650 0 a| Television viewers.=| ^A56066;

650 0 a| Radio programsx| Ratingx| Methodology.=| ^A191400;

650 0 a| Radio audiences.=| ^A56300;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Phalen, Patricia F.=| ^A442392;

700 1 a| Lichty, Lawrence Wilson.=| ^A53677;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=44647&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5717292-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

Ratings analysis the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

Author/creator	Webster, James G.
Other author	Phalen, Patricia F.
Other author	Lichty, Lawrence Wilson.
Format	Electronic
Edition	2nd ed.
Publication Info	Mahwah, NJ : Lawrence Erlbaum Associates,
Description	x, 282 p. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Television programs--Rating. --Methodology. Television viewers. Radio programs--Rating. --Methodology. Radio audiences.

Series	LEA's communication series
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	99041179
ISBN	0805830987 (cloth)
ISBN	0805830995 (pbk.)

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	Electronic Resources	Access Content Online	✔ Available

Ratings analysis the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

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