Purple Cow Transform Your Business by Being Remarkable
| Author/creator | Godin, Seth Author |
| Format | Electronic |
| Publication Info | Portfolio (Hardcover) [Imprint] New York : Penguin Group (USA) Incorporated |
| Description | 160 p. ill 07.375 x 05.125 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2003046271 |
| ISBN | 9781591840213 |
| ISBN | 159184021X (Trade Cloth) Out of Print |
| Standard identifier# | 9781591840213 |
| Stock number | 00109435 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |