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010 a| 95011300;

020 a| 0844236691 (hard);

035 a| (WaSeSS)ssj0000228295;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5415.15b| .G636 1996;

082 00 a| 658.82| 20;

100 1 a| Gorchels, Linda.=| ^A477393;

245 14 a| The product manager's handbookh| [electronic resource] /c| Linda Gorchels.;

246 18 a| Complete product management resource;

260 a| Lincolnwood, Ill. :b| NTC Business Books,;

300 a| xvii, 265 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and indexes.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Product management.=| ^A17217;

650 0 a| New productsx| Marketing.=| ^A264554;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=13320&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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596 a| 1 3 4;

998 a| 5716214;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5716214-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5716214-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

The product manager's handbook / Linda Gorchels.

Author/creator	Gorchels, Linda
Format	Electronic
Publication Info	Lincolnwood, Ill. : NTC Business Books,
Description	xvii, 265 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Product management. New products--Marketing.

Spine title	Complete product management resource
Bibliography note	Includes bibliographical references and indexes.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	95011300
ISBN	0844236691 (hard)

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The product manager's handbook / Linda Gorchels.

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