The Product Manager's Field Guide Practical Tools, Exercises and Resources for Improved Product Management
| Author/creator | Gorchels, Linda Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 228 p. ill 09.200 x 07.400 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p>The ideal companion to the author's bestselling<i>The Product Manager's Handbook</i>,<i>The Product Manager's Field Guide</i>expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2002044488 |
| ISBN | 9780071410595 |
| ISBN | 0071410597 (Trade Paper) Active Record |
| UPC | 639785381884 |
| Standard identifier# | 9780071410595 |
| Stock number | 0071410597 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |