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008 950508s1996 ilu sb 001 0 eng d;

010 a| 95011297;

020 a| 0844230146 (alk. paper);

035 a| (WaSeSS)ssj0000252265;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5821b| .B53 1996;

082 00 a| 659.12| 20;

100 1 a| Bogart, Leo.=| ^A34444;

245 10 a| Strategy in advertisingh| [electronic resource] :b| matching media and messages to markets and motivations /c| Leo Bogart.;

250 a| 3rd ed.;

260 a| Lincolnwood, IL :b| NTC Business Books,;

300 a| xxi, 374 p. ;c| 24 cm.;

504 a| Includes bibliographical references (p. 315-361) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising.=| ^A4605;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13260&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5712843;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712843-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712843-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712843-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

Strategy in advertising matching media and messages to markets and motivations / Leo Bogart.

Author/creator	Bogart, Leo
Format	Electronic
Edition	3rd ed.
Publication Info	Lincolnwood, IL : NTC Business Books,
Description	xxi, 374 p. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising.

Bibliography note	Includes bibliographical references (p. 315-361) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	95011297
ISBN	0844230146 (alk. paper)

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Strategy in advertising matching media and messages to markets and motivations / Leo Bogart.

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