Strategies for Electronic Commerce and the Internet
| Author/creator | Lucas, Henry C. Author |
| Format | Electronic |
| Publication Info | Cambridge : MIT Press |
| Description | 279 p. ill 09.000 x 06.000 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <p>This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.</p> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001032625 |
| ISBN | 9780262122429 |
| ISBN | 0262122421 (Trade Cloth) Active Record |
| Standard identifier# | 9780262122429 |
| Stock number | 00015994 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |