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010 a| 2008030593;

020 a| 9780415994224 (pbk.);

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100 1 a| Smith, Ronald D.,d| 1948-2020.=| ^A819421;

245 10 a| Strategic planning for public relationsh| [electronic resource] /c| Ronald D. Smith.;

250 a| 3rd ed.;

260 a| New York ;a| London :b| Routledge/Taylor and Francis Group,;

300 a| xix, 436 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [414]-421) and index.;

505 0 a| Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relations.=| ^A964453;

650 0 a| Strategic planning.=| ^A161713;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270673&scope=site&custid=s5822723&authtype=ip,shib;

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Strategic planning for public relations / Ronald D. Smith.

Author/creator	Smith, Ronald D.
Format	Electronic
Edition	3rd ed.
Publication Info	New York ; London : Routledge/Taylor and Francis Group,
Description	xix, 436 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Public relations. Strategic planning.

Contents	Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
Bibliography note	Includes bibliographical references (p. [414]-421) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008030593
ISBN	9780415994224 (pbk.)
ISBN	9780203891186 (pbk.)
ISBN	0415994225 (pbk.)
ISBN	020389118X (ebk.)

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Strategic planning for public relations / Ronald D. Smith.

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