Strategic planning for public relations / Ronald D. Smith.
| Author/creator | Smith, Ronald D. |
| Format | Electronic |
| Edition | 6th edition. |
| Publication Info | New York : Routledge, Taylor & Francis Group, 2021. |
| Description | 1 online resource |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Formative research -- Strategy -- Tactics -- Evaluative research. |
| Abstract | "This book approaches a surgical disease or its management by providing an evidence-based approach to a specific clinical dilemma. The chapters take the reader through a step by step 'decision-making' approach to commonly encountered, but difficult to manage, situations where the editors share their rationale behind the process"-- Provided by publisher. |
| Abstract | "The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record. |
| Issued in other form | Print version: Smith, Ronald D., 1948-2020. Strategic planning for public relations 6th edition. New York, NY : Routledge, 2021. 9780367903855 |
| Genre/form | Electronic books. |
| LCCN | 2020017076 |
| ISBN | 9781003024071 (ebook) |
| ISBN | 9781000201468 (ePub ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |