Strategic Management for Travel and Tourism
| Author/creator | Evans, Nigel Author |
| Other author | Campbell, David Author |
| Other author | Stonehouse, George Author |
| Format | Electronic |
| Publication Info | Philadelphia : Taylor & Francis Group |
| Description | 420 p. ill 09.690 x 07.440 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <STRONG>Strategic Management for Travel and Tourism</STRONG>is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.<BR id="CRLF"><BR id="CRLF">Among the new features and topics included in this edition are:<BR id="CRLF"><BR id="CRLF">* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines <BR id="CRLF">* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries<BR id="CRLF">* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances<BR id="CRLF"><BR id="CRLF"><STRONG>Strategic Management for Travel and Tourism</STRONG>is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780750648547 |
| ISBN | 0750648546 (Perfect) Out of Stock Indefinitely |
| Standard identifier# | 9780750648547 |
| Stock number | 00032877 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |