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010 a| 91041043;

020 a| 0262041308 (hc);

020 a| 0262540657 (pbk.) :c| $14.95;

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050 00 a| JF2112.A4b| D53 1992;

082 00 a| 659.1/93209732| 20;

100 10 a| Diamond, Edwin.=| ^A74884;

245 14 a| The spoth| [electronic resource] :b| the rise of political advertising on television /c| Edwin Diamond and Stephen Bates.;

250 a| 3rd ed.;

260 0 a| Cambridge, Mass. :b| MIT Press,;

300 a| xiv, 418 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references (p. [399]-408) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising, Politicalz| United States.=| ^A185915;

650 0 a| Television advertisingz| United States.=| ^A25058;

655 0 a| Electronic books.=| ^A491897;

700 10 a| Bates, Stephen,d| 1958-=| ^A186171;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=48770&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712203-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712203-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 9/21/2021x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5712203-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 9/21/2021x| EBOOKz| JERESOURCE;

The spot the rise of political advertising on television / Edwin Diamond and Stephen Bates.

Author/creator	Diamond, Edwin
Other author	Bates, Stephen, 1958-
Format	Electronic
Edition	3rd ed.
Publication Info	Cambridge, Mass. : MIT Press,
Description	xiv, 418 p. : ill. ; 23 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising, Political--United States. Television advertising--United States.

Bibliography note	Includes bibliographical references (p. [399]-408) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	91041043
ISBN	0262041308 (hc)
ISBN	0262540657 (pbk.) :

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The spot the rise of political advertising on television / Edwin Diamond and Stephen Bates.

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