Smart Things to Know about, Brands and Branding
| Author/creator | Mariotti, John L. Author |
| Format | Electronic |
| Publication Info | Capstone [Imprint] Hoboken : John Wiley & Sons, Incorporated |
| Description | 240 p. 19.750 x 017.350 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Smart Things to Know about (Stay Smart!) Ser. Vol. 2 |
| Summary | Annotation The rules of branding are changing by the minute – smart advice to keep yours on top. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781841120393 |
| ISBN | 1841120391 (Trade Paper) Out of Print |
| Standard identifier# | 9781841120393 |
| Stock number | 00028608 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |