S.U.R.E. - Fire Direct Response Marketing Managing Business-to-Business Sales Leads for Bottom-Line Success
| Author/creator | Kern, Russell Author |
| Format | Electronic |
| Publication Info | Blacklick : McGraw-Hill Companies, The |
| Description | 304 p. ill 23.620 x 019.050 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 00048066 |
| ISBN | 9780658006227 |
| ISBN | 0658006223 (Trade Cloth) Out of Print |
| Standard identifier# | 9780658006227 |
| Stock number | 9780658006227 00016072 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |