Strategic communications management : making public relations work / Jon White, Laura Mazur.

Author/creator White, Jon
Other author Mazur, Laura.
Format Book
Publication Info[London] : Economist Intelligence Unit : Wokingham, England ; Reading, Mass. : Addison-Wesley Pub., ©1995.
Descriptionxvi, 277 pages : illustrations ; 24 cm.
Subjects
Corporations--Public relations.
Communication in management.
Corporate image.
Corporations--Public relations. --Case studies.

SeriesEIU series
EIU series. ^A327201
Bibliography noteIncludes bibliographical references (p. 269-271) and index.
LCCN 94037011
ISBN0201593769

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD59 .W45 1995 ✔ Available Place Hold